ShareYourShop.Etsy.com

Paravel was thrilled to collaborate with Etsy and to create shareyourshop.etsy.com—a fun little photo-generating web app that Etsy shop owners can use in their holiday promotions.

Etsy Paravel Vector Media Group Shareyourshop

Etsy provided overall guidance as well as some stellar graphics for the layout and photo template itself. Having such great assets and brand guidelines in place made working with Etsy a joy. Vector Media Group built the tool itself, extending our front-end code. We’ve worked with them numerous times in the past, and it’s always a pleasure.

Stephen Hay On Prototypes

The cyclical “should designers code” debate wears me out, but Stephen Hay’s post is a great read in and of itself. I like that he gravitates towards the value of prototyping:

As designers for the web,[…] you are researching, structuring, adapting, testing, laying out, wireframing, setting type for, composing, and [fill in the blank]ing something that people will read, interact with, love, hate, tell others about, and perhaps take with them everywhere they go. And the medium is right in front of you, every day, so you as a designer for this medium have the opportunity to use it to prototype what you’re designing.

Prototyping is about asking reality for feedback.

BreakpointTester

I’m loving BreakpointTester. It’s a bookmarklet that scans your CSS/breakpoints and displays them all at once. It shows not images, but actual web pages you can scroll, navigate, and even web inspect. Brilliant!

breakpoint-tester

Mr. Robot

I’ve been enjoying Mr. Robot this Summer—It starts with one of the best pilots I’ve ever seen. One small detail that’s stood out for me are the title shots. The music, framing, and oversized logo are just all so epic. Creator Sam Esmail at fastcocreate.com:

mr-robot

The typeface was the one ingredient about the opening titles that we kept as our flag of consistency. Fonts are something I obsess about constantly. People might find that silly, but for me, everything in a film should be deliberate and designed. This was also something that was going to serve as our signature for the overall series, not just an episode. I must have looked at hundreds of fonts before settling on our current one. I’ve always likened our genre to the paranoid thrillers of the ’70s and ’90s, and this title card checked that box for me perfectly.