I’ve been enjoying Mr. Robot this Summer—It starts with one of the best pilots I’ve ever seen. One small detail that’s stood out for me are the title shots. The music, framing, and oversized logo are just all so epic. Creator Sam Esmail at fastcocreate.com:
The typeface was the one ingredient about the opening titles that we kept as our flag of consistency. Fonts are something I obsess about constantly. People might find that silly, but for me, everything in a film should be deliberate and designed. This was also something that was going to serve as our signature for the overall series, not just an episode. I must have looked at hundreds of fonts before settling on our current one. I’ve always likened our genre to the paranoid thrillers of the ’70s and ’90s, and this title card checked that box for me perfectly.
I loved Mad Max: Fury Road, and found this 1999 first draft from George Miller (via @mccrabb_will) to line up with the final product fairly closely. Seeing this graphic also reminded me that my favorite Fury Road review was written by Mandy Brown: The Vuvalini. Check it out.
I recently set out to refresh my site (more on that later). Along with new type choices and layout tweaks, I wanted to update the TW mark that Reagan designed for me back in 2010. We recently had the privilege of working with Simon Walker on the DayTrip logo, and thought he’d be perfect for this. We were right:
It’s been a privilege to get to know and work with Simon. His work is amazing.
Right now there’s a for-sale sign outside the house my wife and I spent the first 10 years of our marriage buying land for, building, and inhabiting. I never thought we’d leave Horseshoe Bay—it’s been idyllic to me since childhood when we spent summer weekends driving the 5 hours from Houston to enjoy Lake LBJ and the Texas Hill Country. And this house—we spent so many hours of our lives picking out paint and cabinet pulls. We’re proud of the home we built together.
But things change. We have 2 amazing kids whose friends are in Austin. Our friends are in Austin. In April, for many reasons, it became apparent it was time to make the move back to the town we lived in as newlyweds. It’s only a 50 mile move, but I’m thrilled to soon be officially calling Austin home again this summer. Also, this will be the closest I’ve been to the other two Amigos, and we’re really excited to all be in the same town.
My excitement, however, doesn’t make that for-sale sign any less surreal. Life doesn’t give two shits about how perfect your combination of paint and drawer pulls is. And now, I’m relieved to find that neither do I. When it’s time to move you move, and I couldn’t be happier.
I’m a major Formula 1 fan. I have Seat Licenses for the USGP at COTA, I listen to F1 podcasts (even in the off season), and my weekends revolve around practices, qualifying & races. But I have a gripe: it’s nigh on impossible to get F1 content. There’s no way to learn about F1 history by watching old seasons. If one’s DVR misses a race (outage, rain delay, etc.) one is out of luck.
This happened with the 2015 Monaco GP. I avoided spoilers all day and sat down to turn the TV on only to find the recording was incomplete due to an outage. I found myself in a position where I’d pay an (un)fair price because all I wanted to do was watch the race. I searched the Internet, credit card in hand, looking for a place to watch with no luck. All this is very similar to Matthew Inman’s experience with Game of Thrones…
Formula 1 currently has strategy groups dedicated to expanding the sport as well as the brand. In my opinion, a lot of what they come up with is gimmicky when they already have what they need: great content.
I want (read: will pay for)…
- A way to watch practices, qualifying, races wherever and whenever I want
- In-Depth coverage that isn’t limited by networks or broadcasting licensing
- Access to older seasons so I can binge watch
With this type of content availability, they’d gain fans for life. F1 can have the sparkiest skid plates, the loudest engines, and the most immersive1 website, but if I can’t consume F1 content, how can I be fan? Please, F1, make this stuff readily available. These words from Karen McGrane ring true:
It is your mission to get your content out, on whichever platform, in whichever format your audience wants to consume it. Your users get to decide how, when, and where they want to read your content. It is your challenge and your responsibility to deliver a good experience to them.
Fontstand is a new service + Mac OS X app that introduces a new way to license desktop fonts. Even though 99% of my work is web-based, Fontstand immediately appeals to me.
Too many times have I purchased a font, used it for a little while, and realized it’s not working. Testing this way is laborious and expensive. Fontstand has a “Try free for 1 hour” option, which will be a godsend. I tested it out, and just like Typekit’s desktop syncing, they automatically populate the font options in your app. No activation or file management required.
Naturally, I’d love for something like this to extend to webfonts. Even just being able to filter by fonts with a webfont option would be a huge win for my workflow.
Unless I’m mistaken, Fontstand isn’t meant to replace font management software like Font Explorer (yet). It’s sorta like the store side of iTunes (you can’t import/manage fonts you own). That’s fine by me. Fontstand is a great way to find fonts, test them out, and pay a fair price for what you use—which, as I’ve said before, is important. With 21+ foundries on board so far I think it’s safe to say the licensing model has a fair level of support within the type community. It’s going to be fun to watch Fontstand evolve.
I’ll be leading a workshop (for WRKSHOP) on responsive layouts & prototypes in Austin this April 4th. I didn’t feel confident as a web designer until I got comfortable with CSS layouts, so that’s exactly what we’ll focus on.
We’ll start with a single column of text and talk about everything that can go right/wrong with that. Then we’ll increase complexity (adding another column, imagery, grid, etc.) one step at a time, discussing as we go. There will be a series of CodePens for each step, so attendees can follow along & hack live code. Typography will be fine-tuned! Multiple devices will be happy! You will conquer the responsive layout with ease! Register here.
He’s also built a text version with a crazy-simple UI.
And if you haven’t spent too much time playing with those, he’s also built a visual gradient explorer called Shade.