I’ve been enjoying Mr. Robot this Summer—It starts with one of the best pilots I’ve ever seen. One small detail that’s stood out for me are the title shots. The music, framing, and oversized logo are just all so epic. Creator Sam Esmail at fastcocreate.com:
The typeface was the one ingredient about the opening titles that we kept as our flag of consistency. Fonts are something I obsess about constantly. People might find that silly, but for me, everything in a film should be deliberate and designed. This was also something that was going to serve as our signature for the overall series, not just an episode. I must have looked at hundreds of fonts before settling on our current one. I’ve always likened our genre to the paranoid thrillers of the ‘70s and ‘90s, and this title card checked that box for me perfectly.
I loved Mad Max: Fury Road, and found this 1999 first draft from George Miller (via @mccrabb_will) to line up with the final product fairly closely. Seeing this graphic also reminded me that my favorite Fury Road review was written by Mandy Brown: The Vuvalini. Check it out.
I recently set out to refresh my site (more on that later). Along with new type choices and layout tweaks, I wanted to update the TW mark that Reagan designed for me back in 2010. We recently had the privilege of working with Simon Walker on the DayTrip logo, and thought he’d be perfect for this. We were right:
It’s been a privilege to get to know and work with Simon. His work is amazing.