Google “Mobile-Friendly” Labels

I really like the new “Mobile-friendly” labels Google is putting on search results


A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Even more exciting to me is the potential for mobile-friendliness being a factor in search result ranking…

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

Use the Mobile Friendly Test to check your site.

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